Our history
1996
1996
The birth of "Dalidovitch"
The history of "Dalidovitch" begins in 1996 with a fluke. Irina Dalidovitch was asked for help selling hair dryers and curling irons. Her cooperation with beauty salons showed her that the market was crying out for appliances, cosmetics and accessories. Thus began the story of our professional cosmetics wholesale department.
In the beginning, products were imported from Russia, then from Lithuania. And at the start, Dmitriy Dalidovitch was in charge of these matters.
Soon we signed a contract with the Finnish company NOIRO for the distribution of Cutrin cosmetics. Then we started working with manufacturers of appliances and accessories from Italy, Germany and the Netherlands.
In the beginning, products were imported from Russia, then from Lithuania. And at the start, Dmitriy Dalidovitch was in charge of these matters.
Soon we signed a contract with the Finnish company NOIRO for the distribution of Cutrin cosmetics. Then we started working with manufacturers of appliances and accessories from Italy, Germany and the Netherlands.
1998
1998
Opening of Cutrin beauty salon
In 1998, we opened Cutrin Studio, providing training to support the distribution of the brand. The salon ran for 20 years – in 2018 it was sold and we started to concentrate on the development of retail chains and distribution.
1999
1999
Publication of the magazine "Beauty Salon"
During active development on the market (1999 – 2005) we published Salon Krasoty magazine, a unique publication within Belarus. Its aim was the popularization of Belarusian beauty experts and teachers, advertisement of products and services.
2000
2000
Exclusive distribution
The year 2000 was the beginning of a new stage in the company's development – we signed an exclusive deal for the distribution of Lumene cosmetics. Thus began the history of our retail cosmetics distribution department. Today, we distribute and sell over ten European and Asian brands through our chains.
2006
2006
Training Center
In 2006, we began to actively develop our training department for beauty industry experts - The "Dalidovitch" International Training Center of Beautiful Business. The center specialized in manicure, pedicure, nail design and nail extension.
During this time, we qualified more than 15 thousand experts who have become leaders in team standings at regional contests and have won prizes at international contests in Europe.
During the pandemic of 2020, the work of the center was put on hold.
During this time, we qualified more than 15 thousand experts who have become leaders in team standings at regional contests and have won prizes at international contests in Europe.
During the pandemic of 2020, the work of the center was put on hold.
2007
2007
Opening of the DNK store chain
Our first store "Dom Naturalnoy Kosmetiki" was opened in February 2007.
In creating the DNK chain we strived to bring European quality of service, atmosphere of comfort, safety and high-quality cosmetics to the Belarusian market.
Find more information about DNK stores here.
In creating the DNK chain we strived to bring European quality of service, atmosphere of comfort, safety and high-quality cosmetics to the Belarusian market.
Find more information about DNK stores here.
2013
2013
Our first franchise
In 2013 we opened the first INGLOT store in Belarus selling professional color cosmetics. This was the first experience in franchising for our company.
Founded more than 30 years ago in Poland, the INGLOT brand is now one of the world's leading manufacturers in the field of color cosmetics.
INGLOT has succeeded in combining the latest scientific technology with an intense, vibrant palette. Every product consists of high-quality ingredients and is sold at a fair price.
Since 2006 INGLOT has been actively expanding worldwide and now boast stores in over 57 countries, on six continents. INGLOT products can be found in more than 450 boutiques and outlets internationally.
Currently, there are 8 INGLOT stores open in Belarus: in Brest, Gomel, Vitebsk, two in Grodno and three in Minsk.
Founded more than 30 years ago in Poland, the INGLOT brand is now one of the world's leading manufacturers in the field of color cosmetics.
INGLOT has succeeded in combining the latest scientific technology with an intense, vibrant palette. Every product consists of high-quality ingredients and is sold at a fair price.
Since 2006 INGLOT has been actively expanding worldwide and now boast stores in over 57 countries, on six continents. INGLOT products can be found in more than 450 boutiques and outlets internationally.
Currently, there are 8 INGLOT stores open in Belarus: in Brest, Gomel, Vitebsk, two in Grodno and three in Minsk.
2019
2019
Mekey
In 2019, we noticed that the trend for Asian cosmetics was continuing to gain momentum. However, not all Korean brands were in line with the DNK concept. Therefore, we created a new brand and opened our first store selling Asian cosmetics. Find more information about stores here.
2020
2020
Nyou
In 2020, we created and launched our own bodycare brand NYOU.
For 2023-24 we have plans to develop NYOU into a full-fledged brand. We are also preparing to release cosmetics with a Belarusian identity under the DNK brand.
For 2023-24 we have plans to develop NYOU into a full-fledged brand. We are also preparing to release cosmetics with a Belarusian identity under the DNK brand.
1996
1996
Birth of company "Dalidovitch"
The history of "Dalidovitch" begins in 1996 with a fluke. Irina Dalidovitch was asked for help selling hair dryers and curling irons. Her cooperation with beauty salons showed her that the market was crying out for appliances, cosmetics and accessories. Thus began the story of our professional cosmetics wholesale department.
In the beginning, products were imported from Russia, then from Lithuania. And at the start, Dmitriy Dalidovitch was in charge of these matters.
Soon we signed a contract with the Finnish company NOIRO for the distribution of Cutrin cosmetics. Then we started working with manufacturers of appliances and accessories from Italy, Germany and the Netherlands.
In the beginning, products were imported from Russia, then from Lithuania. And at the start, Dmitriy Dalidovitch was in charge of these matters.
Soon we signed a contract with the Finnish company NOIRO for the distribution of Cutrin cosmetics. Then we started working with manufacturers of appliances and accessories from Italy, Germany and the Netherlands.
1998
1998
Opening of Cutrin beauty salon
In 1998, we opened Cutrin Studio, providing training to support the distribution of the brand. The salon ran for 20 years – in 2018 it was sold and we started to concentrate on the development of retail chains and distribution.
1999
1999
Publication of the magazine "Beauty Salon"
During active development on the market (1999 – 2005) we published Salon Krasoty magazine, a unique publication within Belarus. Its aim was the popularization of Belarusian beauty experts and teachers, advertisement of products and services.
2000
2000
Exclusive distribution
The year 2000 was the beginning of a new stage in the company's development - we signed an exclusive deal for the distribution of Lumene cosmetics. Thus began the history of our retail cosmetics distribution department. Today, we distribute and sell over ten European and Asian brands through our chains.
2006
2006
Training Center
In 2006, we began to actively develop our training department for beauty industry experts - The "Dalidovitch" International Training Center of Beautiful Business. The center specialized in manicure, pedicure, nail design and nail extension.
During this time, we qualified more than 15 thousand experts who have become leaders in team standings at regional contests and have won prizes at international contests in Europe.
During the pandemic of 2020, the work of the center was put on hold.
During this time, we qualified more than 15 thousand experts who have become leaders in team standings at regional contests and have won prizes at international contests in Europe.
During the pandemic of 2020, the work of the center was put on hold.
2007
2007
Opening of the DNK store chain
Our first store "Dom Naturalnoy Kosmetiki" was opened in February 2007.
In creating the DNK chain we strived to bring European quality of service, atmosphere of comfort, safety and high-quality cosmetics to the Belarusian market.
Find more information about DNK stores here.
In creating the DNK chain we strived to bring European quality of service, atmosphere of comfort, safety and high-quality cosmetics to the Belarusian market.
Find more information about DNK stores here.
2013
2013
Our first franchise
In 2013 we opened the first INGLOT store in Belarus selling professional color cosmetics. This was the first experience in franchising for our company.
Founded more than 30 years ago in Poland, the INGLOT brand is now one of the world's leading manufacturers in the field of color cosmetics.
INGLOT has succeeded in combining the latest scientific technology with an intense, vibrant palette. Every product consists of high-quality ingredients and is sold at a fair price.
Since 2006 INGLOT has been actively expanding worldwide and now to INGLOT stores in over 57 countries, on six continents. INGLOT products can be found in more than 450 boutiques and outlets internationally.
Currently, there are 8 INGLOT stores open in Belarus: in Brest, Gomel, Vitebsk, two in Grodno and three in Minsk.
Founded more than 30 years ago in Poland, the INGLOT brand is now one of the world's leading manufacturers in the field of color cosmetics.
INGLOT has succeeded in combining the latest scientific technology with an intense, vibrant palette. Every product consists of high-quality ingredients and is sold at a fair price.
Since 2006 INGLOT has been actively expanding worldwide and now to INGLOT stores in over 57 countries, on six continents. INGLOT products can be found in more than 450 boutiques and outlets internationally.
Currently, there are 8 INGLOT stores open in Belarus: in Brest, Gomel, Vitebsk, two in Grodno and three in Minsk.
2019
2019
Mekey
In 2019, we noticed that the trend for Asian cosmetics was continuing to gain momentum. However, not all Korean brands were in line with the DNK concept. Therefore, we created a new brand and opened our first store selling Asian cosmetics. Find more information about stores here.
2020
2020
Nyou
In 2020, we created and launched our own bodycare brand NYOU.
For 2023-24 we have plans to develop NYOU into a full-fledged brand. We are also preparing to release cosmetics with a Belarusian identity under the DNK brand.
For 2023-24 we have plans to develop NYOU into a full-fledged brand. We are also preparing to release cosmetics with a Belarusian identity under the DNK brand.
Our present
We have been on the market for over 27 years. During this time we have gained experience in all areas of the beauty and cosmetics business
Salon business, beauty training, magazine publishing, cosmetics supplies to beauty salons, retail shops and chains, online stores and marketplaces, development of our own two cosmetics retail chains of natural and Korean cosmetics, development of INGLOT color cosmetics chain by franchisees, production and launch of our own cosmetics brand.
Our priorities
in 2023-2025
— are the development of DNK, Mekey and INGLOT chain stores, supply cosmetics to chains and marketplaces
Today there are over 150 employees in our company
We follow an entrepreneurial management style
Our employees are receive constant training and are also training new team members and speaking at conferences
The owners are actively involved in the company life
Find more information about our values here
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