About us
We have been on the market for over 30 years. In this time we have gained experience in all areas of the field of beauty and cosmetics.
A chain of salons, beauty training, magazine publishing, distributor of cosmetics to beauty salons, retail shops and chains, online shops and marketplaces, development of our own two cosmetics retail chains in the niches of natural and Korean cosmetics, development of the INGLOT make up chain as a franchisee, the production and launch of our own cosmetics brand. We have won multiple awards for best service, growth leader, best training center, and best bank client. For seven years our students won 50-80 % of award-winning places at professional competitions in Belarus. We have successfully exited some of the businesses we created.
Our priorities for 2026–2030 are working with marketplaces and distribution in beauty salons. We follow an entrepreneurial management style – our employees receive continuous training as well as train new team members and take speaking roles at conferences. Owners are actively involved in the life of the company.
Our values
01
We know that unity is our strength.
We are all different, but our actions are aligned and coherent like fingers of one hand. We are inspired by our colleagues and their passion for their work
We are all different, but our actions are aligned and coherent like fingers of one hand. We are inspired by our colleagues and their passion for their work
Team power
02
It's the simplicity of communication, the authenticity of feeling, the freedom of action and natural ingredients in the beauty products we sell. It is respect for the people around us, for animals and nature
Sustainability
The ability to view problems within the context of a system and understand their connections, make decisions based on common sense and sound facts, critically evaluate information, consider different perspectives, and draw reasonable conclusions
03
Critical thinking
04
We always try to express out true feelings about the situation
05
06
Sincerity
We apply modern technology for constant development and progress, as only this leads to perfection
Innovativeness
We care about the beauty, health and youth of those who trust us and always strive to justify that trust
Care
07
Each of our employees is unique and...What more can we say?
Individuality
