Dom Naturalnaj Kasmietyki
DNK is a brand inspired by nature. We pay special attention
the sensory experience of shopping, including the interior
design and every detail of our brand: the fragrance, the product
presentation and the customer service culture.
We create a unique atmosphere around each customer.
We believe that together we can create and maintain a living
environment, bringing positive emotions.
the sensory experience of shopping, including the interior
design and every detail of our brand: the fragrance, the product
presentation and the customer service culture.
We create a unique atmosphere around each customer.
We believe that together we can create and maintain a living
environment, bringing positive emotions.
Dom Naturalnaj Kasmietyki
DNK is a brand inspired by nature. We pay special attention the sensory experience of shopping, including the interior design and every detail of our brand: the fragrance, the product presentation and the customer service culture.
We create a unique atmosphere around each customer.
We believe that together we can create and maintain a living environment, bringing positive emotions.
We create a unique atmosphere around each customer.
We believe that together we can create and maintain a living environment, bringing positive emotions.
About DNK
The first DNK store was opened in February 2007. Currently, the chain has 14 stores.
There are 6 of them in Minsk. And there are 8 more stores located in regional centers and other major cities of Belarus.
The online store www.dnk.by was launched in 2015.
DNK has more than 1,000 products in stores in Belarus and other countries, as well as on the Internet.
About DNK
The first DNK store was opened in February 2007. Currently, the chain has 14 stores.
There are 6 of them in Minsk. And there are 8 more stores located in regional centers and other major cities of Belarus.
The online store www.dnk.by was launched in 2015.
DNK has more than 1,000 products in stores in Belarus and other countries, as well as on the Internet.
Proven beauty
Naturalness
Effectiveness
Environmental properties
Expertise
Proven beauty
Naturalness
Effectiveness
Environmental properties
Expertise
14
Stores in Belarus and online store
350 000
Total number of customers
120 000
Active customer base in 2023
17.5 Euro
Average check
37%
Conversions to purchase
Training system
Our employees receive regular training:
- Academic training in the office and hands-on training in our stores for advanced training in sales techniques and additional information about product features
- Product research/review and evaluation through the company's corporate portal
- Online training and consultations with experts
- Prompt technical support via Viber in the "Q&A" section
Clear, high quality service is the priority and competitive advantage of our company
Training system
Our employees receive regular training:
- Academic training in the office and hands-on training in our stores for advanced training in sales techniques and additional information about product features
- Product research/review and evaluation through the company's corporate portal
- Online training and consultations with experts
- Prompt technical support via Viber in the "Q&A" section
Clear, high quality service is the priority and competitive advantage of our company
Company
Projects
Information